vISUAL IDENTITY + UX Design

Visual Identity Refresh, Visual/UX/UX Design, Digital & Print Design
2025 release

WASHINGTON STATE
EMPLOYEE ASSISTANCE PROGRAM

The Washington State Employee Assistance Program is a free, confidential program created to promote the health, safety, and well-being of public service employees.

A brand refresh and a new website for the program are going to be released during the first quarter of 2025. These changes reflect a long desired alignment with business goals, and will significantly improve client experience, engagement, and accessibility.

The visual identity update was mostly focused on softening the color palette to achieve soothing, quiet, and calm feeling that resonates better with the program's approach. Human-centered design principles guided the streamlining of the new site's functionality, and new elements were brought to create more inclusive, appealing, and engaging interface and experience.

WASHINGTON STATE DEPARTMENT OF HEALTH

Visual Identity, Print Design,
Web & UI Design
2018 - 2019

Visual Identity, Print Design,
Art Direction
Web Design: wix.com | 2018

KATHAN
COMMUNICATIONS

Kathan Communications is a strategic consulting company which helps brands tell their story. Kathan’s drive for success became a key component of its visual identity.

The solution is a bold and elegant look that relies on clean lines and persuasive imagery. The logo represents Kathan’s approach defined by simplicity, credibility, and erudition. The overall minimalism and a bright color palette create a sophisticated, high-end experience.

Visual Identity Development, Digital & Print Design
2023 - 2024

WASHINGTON STATE
DEPARTMENT OF ENTERPRISE SERVICES

The Department of Enterprise Services is a government agency which provides centralized business services to other state government entities, cities and counties, tribal governments, and to Washington residents. Its mission is strengthening the business of government for a sustainable and just future.

DES' color palette is vibrant and impactful, and inspired by the diversity of Washington state's natural environment. It is a visual representation of the DES personality.

The Department of Health is a government agency which works with partners to protect and improve the health of all people in Washington State. As part of its branding efforts, the Department of Health was in need of a visual identity to reflect its One Agency approach.

The solution is a comprehensive package of print and digital products for all of its communications. The primary color was inspired by Washington State’s rain forests and ocean beaches and is offset by softer hues. The use of mostly black and white photography adds to creating a distinct brand recognition and compliments the integrity and credibility of the Department of Health’s voice.